Our Journey
What started as a small operation aimed at providing premium performance cycling gear has blossomed into a thriving community of athletes and cycling enthusiasts.
Through continuous innovation, we have expanded our product lines, enhancing comfort and durability in our gear.
Our History
2019
EZ Gains' First Steps
After a few years of measurements and fixing to different wheel EZ Disc has the first few prototypes and formed a relationship with AV Engineering.
At this stage we are using a soft tool so the EZ Disc can be unaltered.
2020
New Moulds & Measurements
After many changes to the soft mould and 100s of measurements on different styles of wheels and 1,000s of miles of test runs by over 100's athletes, the feedback was back in and we were ready to go for the hard moulds, these are stainless steel water cooled plates with a cost of £6,000 each.
We also designed a version for the disc brake at this point as the brake world was opening up. Also our first ever demo day at Ely Duathlon were I first meet Josh Holman and Ali Steele.
2021
Triathlon Traction
EZ Disc is now gaining massive traction in the community as a cost effective gain for everyone within the triathlon community, also now moving into the timetrial community, BUT the question still holding EZ Gains back was, its not as fast as a disc wheel but a good alternative.
Myself and Ben Redman decided its time to challenge the whole ethos of cycling and show by adding an EZDisc you would go faster and maybe as fast as a disc wheel.
EZ Gains also partnered with the biggest event organiser in the Uk Active Training World.
2022
Over 2,500 EZ Gains Customers
Chris Start joined the team and became a share holder in the business, his skills brough structure to the company also Sam Park joined us who helped with the website and advertisement.
Another visit to the tunnel to try out some new products https://www.youtube.com/@TriathlonDan joined us to log the results, the EZ Aero Chainring guard "patent protected" proved to be a winner and we went into production, this soon became a main steam product.
Support of James Saxby in his 10 x Ironmans in 10 days using our products, EZ Gains now being used by professional athletes and becoming a recognised product around the world.
2023
6,000 EZ Gains Customers
After huge success across EZ Gains selling the veloToze products in 2022 we launched veloToze.uk it started as a new business to the UK and proved to be a fantastic move.
Another visit to the wind tunnel with Donald brooks, Rosie Weston, Jack Shayler and Ben Redman to see the benefits of some newly designed products, only one of the the Front Derailleur Guard we decided to proceed with due to the low gains from the other items tested.
Our Partners
Gains without the Cost
