From Ironman Lanzarote to T100 Pamplona and Challenge Samorin, EZ Gains athletes delivered major performances across one of the biggest weekends of racing this season.
Sam Laidlow Wins Ironman Lanzarote
Since the 2025 IRONMAN World Championship, we've worked closely with Sam Laidlow to refine and optimise his setup, focusing on the marginal gains that make a difference at the highest level of the sport.
Sam delivered a dominant performance to win Ironman Lanzarote, showcasing exceptional power and race execution over one of the toughest courses in triathlon. In brutal conditions featuring 70% humidity, 23°C temperatures and 15 km/h winds, he crossed the line in 8:03:40 while setting a new course record.
His splits included a 3.8 km swim in 1:14 per 100m pace, a 180 km bike averaging 40.52 km/h and a marathon paced at 3:53/km.
Sam raced with the EZ Gains Hydro Gains system and BTA Bullet as part of his setup, supporting aerodynamic efficiency and hydration integration throughout the bike leg.
It was a controlled and composed performance in extremely demanding conditions, another reminder of why Sam remains one of the most dominant athletes in modern long-course triathlon.
Georgia Taylor-Brown Takes Victory at T100 Pamplona
Georgia Taylor-Brown produced a standout performance to take victory at the T100 Triathlon in Pamplona in a finishing time of 3:38:03, racing in brutally hot and demanding conditions.
Georgia has been a long-time user of the EZ Hydro Gains system, and we've been incredibly proud to support her over multiple seasons. Our relationship with Georgia and Vincent Luis goes back several years, with Vincent playing an important role in the ongoing development and refinement of Hydro Gains through athlete feedback and testing.
From the start, Georgia looked composed and fully in control, executing a smart and measured race throughout the day.
- Swim: 26:23
- Bike: 1:59:23
- Run: 1:09:40
Racing with the EZ Hydro Gains system, her setup helped combine aerodynamic efficiency with practical hydration integration, allowing her to maintain speed and composure throughout extreme conditions.
We’re incredibly grateful for the continued support and trust that both Georgia and Vincent have shown in EZ Gains over the years, and we wish them every success for the remainder of the season.
Harry Palmer Breakthrough Performance at Challenge Samorin
A special mention also goes to Harry Palmer, one of our sponsored athletes who has been with EZ Gains since the very beginning.
Harry delivered a breakthrough performance at Challenge Samorin / The Championship, finishing in 3:31:55 to secure a major international victory.
After a difficult swim and early setback, Harry showed real resilience to fight his way back into contention. Through patient execution on the bike and a decisive run, he stayed committed to the plan and ultimately worked his way through the field to take the win.
This result marks a significant step forward after a challenging period of racing, highlighting the importance of consistency, trust in training and staying committed even when races do not initially go to plan.
Harry started with EZ Gains as an amateur athlete and has developed through steady progression, discipline and belief in the process to become a professional triathlete. We’re incredibly proud to have supported him from day one.
Why More Elite Athletes Are Using EZ Gains
These results continue to highlight the importance of marginal gains in modern triathlon racing. At the highest level, performance is increasingly defined by small details, and athletes are turning to integrated aerodynamic systems to gain every possible advantage.
Built using aerodynamic science and extensive wind tunnel testing, the EZ Hydro Gains system is designed to reduce the drag traditionally created by rear bottle systems while still allowing practical hydration over long-course racing.
As more professional athletes continue integrating EZ Gains products into their race-day setups, the focus remains the same: improving efficiency, reducing drag and supporting performance where it matters most.
In a sport defined by small margins, it’s often the smallest details that make the biggest difference.
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